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SUSILO BAMBANG YUDHOYONO’S IMAGE COULD FALL WITH FUEL COVERAGE’S NEGATIVE TONE

Furthermore, Indonesia Media Monitoring Centre (IMMC) has been trying to search for coverage’s tone about fuel price hike. Methodologically, there are three tones in coverage: neutral, positive or negative. Usually, the neutral tone usually associated with an events or tragedy. There is no judgment or trends in it.

But, when the coverage are associated with fuel price hike, from IMMC’s monitoring, the tone for the coverage tend to be negative. “From total 737 coverage, 43% of them are negative, 36% neutral and only 18% positive. Seeing how small the percentage for the positive tone showed that the decision for fuel price hike didn’t have much appreciation from most people. This could be seen clearly from responses from the public, starting from rejecting the plan to the demonstration in different regions. These issues has become hot news and tend to be negative,” said Farid.

Farid further explained that the negative tone about fuel price hike is often identified by the decline of government’s image, because the effect could resulted in people having a negative perception about capabilities and government’s capability in carrying out its responsibilities.

“I think, seeing how the coverage in positive tone tends to be small (only 18%) could have a serious and direct effect for the future of Susilo Bambang Yudhoyono’s government, because the public couldn’t see this policy as an appreciation for their aspiration. In coverage analysis perspective, negative tone is quite logical in this matter. Since the beginning, we have seen the rate of rejection for the policy is twice as much from the support it should have and also has a very high impact. So, it’s quite natural if the focus of coverage is about the declining of government’s positive image,” explained Farid.

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