- Category: Press Release Response Mapping for Fuel Price Hike
- Created: Tuesday, 15 January 2013 11:41
- Hits: 873
Period for coverage about fuel price hike that are being monitored by IMMC is from February 1st, 2012 to March 13th, 2012. In one and a half month time, IMMC discovered 737 coverage about fuel price hike. However, these numbers are later divided into 934 issues. The issues are greater than the total news itself. Why? Because in one coverage, there are usually more than one issues.
“Of course the number will increase if we expand our monitoring scope across other media. However, this monitoring alone is quite representative, because they represent some of the biggest national mass media,” says Muhammad Farid, Research Coordinator IMMC, in a recent release.
Furthermore, Farid explains that from 737 coverage, the highest reporting is concerning about the effect of fuel price hike, which is at 24% from all coverage, followed by coverage about rejection for the policy, at 22%. In the third place is the coverage about plans to hand out BLTS (Bantuan Langsung Tunai Sementara) which reached 12%. After that, it was followed by coverage about support for the policy of fuel price hike at 10%. Following all those issues are coverage about conversion from oil to gas (7%), about scarcity of fuel (7%), about fuel stockpiling act (6%) and others (12%).
About these findings, Farid explains: “We can see that the issue configuration coverage for fuel price hike is quite extensive. There are many aspects and issues covered by the preaching of this matter (fuel price hike). It’s a proof that fuel issues are very strategic yet sensitive matters. As a result, it has very wide impact coverage. It also shows how sensitive these matters are, from media’s perspective. The amount of coverage also covers about aspiration in rejection fuel price hike that reach 22% from all coverage. This amount is twice as much of the news about supporting these policies.”
Regarding the high percentage of coverage about impact of fuel price hike (24%), Farid explained that it’s very natural if all the coverage are concentrated on the impact from the policy, because the public will feel the effect directly.
Furthermore, Farid also explained that, “From IMMC’s research, there are three main topics in the coverage about the effect of fuel price hike. All of them are associated with the lives of people from middle to lower class regarding economy power. From 24% coverage about the effect of fuel price hike, the highest effect from fuel price hike is about the rising of prices for basic needs (at 53%). Meanwhile, in second place is about the rising fee for public transportation (at 31.5%) and lastly about social effect from fuel price hike (at 15.3%).
Finally, according to Farid, is about social effect from fuel price hike. Lately, every demonstration that happened, have also become the main topic in every national mass media. According to IMMC’s monitoring result, coverage about the effect from fuel price hike is concentrated on these three issues.